Tag: Marv Levy

Midway through the 1976 CFL season, the Montreal Alouettes played their first game in their new home. After leaving behind the Autostade (that stadium likely warrants its own article), the Als hosted the Ottawa Rough Riders at the Olympic Stadium, the largest stadium ever built in Canada.

Post-Olympic fever was still gripping Montreal in the weeks leading up to the game. The Alouettes were expecting a record crowd to come see a .500 home side take on the East Division leaders from Ottawa. No doubt, many just wanted to catch a glimpse of the so-called billion-dollar sports palace. Without question, Olympic Stadium – affectionately known as the Big O or disparagingly known as the Big Owe – with its sheer size and modern-day amenities put other CFL stadiums to shame. In 1976, Edmonton’s Commonwealth Stadium was still a couple years away and the domed stadiums in Vancouver and Toronto came much later.

The stadium was designed by Roger Taillibert, a French architect, and was the main stadium for the 1976 Summer Olympics in Montreal. It featured state-of-the-art scoreboards with video capabilities as well as modern artificial turf. Plus comfortable seats and corporate boxes. Of course, the promised “retractable” roof would have to wait.

The Alouettes were the first permanent tenant for the Big O once the Olympics were over. On Sunday September 25, 1976, a record Canadian Football League crowd of 68,505 fans were on hand to see the first game. They were treated to a pre-game ceremony that included former Montreal quarterback Sam Etcheverry performing the ceremonial kickoff.

Led by quarterback Joe Barnes and kicker Don Sweet, the Alouettes cruised to a 23-2 victory over the Rough Riders. The Alouettes’ win helped put Montreal back in the playoff hunt in the CFL East. The 1976 Alouettes were coached by the legendary Marv Levy. Levy understood the impact a large vocal crowd could have on the game.

“The crowd could be the 13th man on the field. If they’re a supportive crowd, it could be the start of a new era in fan enthusiasm and what it means to the team.”
– Marv Levy

I’ve been to Olympic Stadium only once. That was for a Grey Cup game. When the place is packed – just like it was in the late 70s – it’s an awestriking experience. But the atmosphere diminishes exponentially the smaller the crowd.

Today, the Alouettes play their home games at the much more intimate (and much older) Percival Molson Memorial Stadium on the campus of McGill University. They haven’t played a football game at the Big O since 2012. But a new roof is being constructed, and there are hints of a further refurbishment down the road.
Is it possible that the Alouettes will once again look at playing some if not all their games at Olympic Stadium in the future?

Perhaps the team can recapture some of that post-Olympic pride that helped them shatter attendance records. At the very least, it won’t be too long before the Grey Cup game returns to Montreal – and with that the roar of the crowd will once again reverberate throughout Olympic Stadium.