It’s September 1952 and a new technology – black and white television – is taking the country and much of the world by storm. The Canadian Broadcasting Corporation (CBC) entered the TV business with two flagship stations: CBFT in Montreal and CBLT in Toronto.

The decision was soon made to broadcast the upcoming Grey Cup game on CBLT. The Canadian Rugby Union championship was scheduled for Saturday November 29th at Varsity Stadium in Toronto.

The novelty factor of the new technology coupled with the popularity of the hometown Toronto Argonauts, who were playing in the championship, helped drive sales for television sets in Toronto. Several ads selling TVs appeared in local newspapers. These didn’t come cheap, but vendors were more than happy to set up affordable payment plans for excited football fans.


While the Grey Cup game itself was the first Canadian football game ever televised, broadcast crews did a practice run a few days before in the playoff game between the Argonauts and the Sarnia Imperials of the Ontario Rugby Football Union. In those days, the ORFU still challenged for the Grey Cup. The Toronto-Sarnia Grey Cup semi-final game at Varsity Stadium was used as the dress rehearsal for the big game. The 1952 Grey Cup commentators Norm Marshall and Larry O’Brien were actually chosen after an audition for the roles was held during the Sarnia game.

Pubs in and around Toronto with television sets were packed on the day of the game. Meanwhile, in nearby Hamilton, Westinghouse set up several TVs so that employees and friends could watch the game. The broadcast even included a short pre-game show hosted by Annis Stukus.
In the end, the Argonauts defeated Edmonton by a score of 21-11 in front not only record crowd at Varsity Stadium but also tens of thousands of television viewers in the Toronto area. A new era for the Grey Cup and for Canadian television was here.
Sources:
Patskou, Paul. “The First Televised Grey Cup Game.” Canadian Football Research Society. Accessed October 28, 2025. https://www.canadianfootballresearch.ca/the-first-televised-grey-cup-game/.
The Toronto Star, 27 November 1952





































