Category: Advertisements

  • The Edmonton Elks 2.0

    This is the third of a series of posts that will explore the stories behind the names of the existing Canadian Football League teams. See the previous post on the Calgary Stampeders.


    Throughout the long history of Canadian football, there’s been very little controversy surrounding team nicknames. Sure, there was a time in the not too distant past where there was one team called the Rough Riders and another called the Roughriders. But, for the most part the country’s professional football club names have been a bit quirky sounding but certainly not eyebrow raising.

    The one exception to this rule is Edmonton.

    Football has been played in the Alberta capital since 1895. Just as it is today, the early Edmonton team’s main rival was Calgary. The story goes that a Calgary sportswriter took a jab at the Edmonton team by calling them “the Esquimaux” (the French translation of Eskimos) in reference to the rather cold northern Alberta climate. The Edmonton team embraced the insult and used the moniker for a number of years before adopting the Anglicized version of the word in 1910.

    The team was known as the Edmonton Elks in 1922, foreshadowing a name change that would come a century later, and played Queen’s University in the Grey Cup that year.

    The original Eskimo team folded in the 1920s. In 1938, the Edmonton Eskimos were reborn and played in the Western Interprovincial Football Union. However, this team too ceased operations due to the onset of the Second World War.

    It wasn’t until 1949 that the current Edmonton club returned to the WIFU. Once again Edmonton adopted the Eskimos moniker although there were some suggestions that the team be called the Oilers, the name later given to the city’s future professional hockey team.

    For the next seventy years, the Edmonton Eskimos represented Northern Alberta and were considered a model CFL franchise. They won three Grey Cups in a row in the 1950s and won five championships from 1978-1982, an astonishing feat no other team has been able to accomplish.

    However. over time a growing number of people voiced their concern over the use of the name “Eskimos.” Facing mounting public pressure, the team announced that it would be dropping the “Eskimos” name in July 2020.

    A year later, June 1, 2021, the team announced its new yet familiar name: the Edmonton Elks.

  • Advertisement for 1951 Toronto Argonaut Season Tickets

    Toronto Argonauts season ticket advertisement in the Toronto Star

    It’s the summer of 1951 in southern Ontario, and the Toronto Argonauts are in the final push to sell season tickets for the upcoming season. Here is an ad that appeared in the Toronto Star on June 14 soliciting fans to purchase (or “subscribe for”) tickets for the Argos’ home games at Varsity Stadium.

    Check out the pricing for these tickets. $17.10 for the best seats in the house. That’s still less than $200 in today’s dollars. Good value for six games.

    The Argos went 7-5 in 1951, third place in the Interprovincial Rugby Football Union but good enough to qualify for the postseason. One of their star players that season was a running back named Ulysses “Crazy Legs” Curtis. He was one of the first black players to don the Double Blue.

  • Sacramento Gold Miners in a Wild West Shoot Out

    Ad for the Sacramento Gold Miners' home opener
    Source: The Sacramento Bee, 17 July 1993, page 17.

    In 1993, the CFL expanded into the United States with the addition of the Sacramento Gold Miners. Here is an ad that appeared in the Sacramento Bee hyping the Gold Miners’ home opener at Hornet Field vs. the Calgary Stampeders.

    The ad features a comparison of Sacramento quarterback David Archer to Calgary quarterback Doug Flutie.

    Calgary won the game 38-36 in front of a crowd of 20,082.