The Maple Leaf Forever: An Evolution of the CFL Logo

It’s been 60 years since Queen Elizabeth II proclaimed Canada’s national flag featuring the prominent red maple leaf. The maple leaf is arguably the most Canadian symbol of all and has been used to represent Canada since the 19th century.

So, it’s not surprising that this quintessentially symbol of Canadiana has always been featured one way or another in the logo of the Canadian Football League.

When the CFL was founded in the late 1950s, the fledging league’s logo was what one would expect from the period: an “official” looking crest-like emblem similar to what you would see on an old company letterhead.

The original CFL logo

In the 1970s, the league adopted a more modern logo – the classic red maple leaf with the CFL/LCF initials inside a football helmet. Perhaps the CFL took inspiration from the new flag in incorporating the maple leaf into a logo that would span the next three decades.

Classic LCF helmet logo
Classic CFL helmet logo

At the turn of the millennium, the CFL adopted a new logo featuring a stylized slanted maple leaf meshed with a flying red football atop bolded CFL/LCF initials.

CFL logo adopted in 2000s

The current CFL logo has been in use since the 2016 season. The maple leaf is minimalized with the focus on an abstract image of a football featuring three hashmarks and the CFL/LCF initials being prominently displayed.

Current LCF logo
Current CFL logo

As Canadians find themselves celebrating the anniversary of their national flag amidst a newfound sense of Canadian patriotism, you have to wonder what may be in store next for the CFL’s logo. Does the league stick with the relatively young status quo? Or, do new opportunities arise for the league to further embrace its Canadian identity and perhaps give more prominence to the maple leaf once again?

(You can check out more CFL logos at SportsLogos.Net)

Comments

2 responses to “The Maple Leaf Forever: An Evolution of the CFL Logo”

  1. Bryan Casey Avatar
    Bryan Casey

    In 1969, when the CFL switched from the “Letterhead” logo to the “Classic” logo (the logo should be simple and easily distinguished for effective branding), the NBA and MLB both adopted their logos, which have more or less remained unchanged to this day.
    The CFL (2003) and NHL (2005) are the only pro sports leagues to do a rebrand as a complete “reset” of their image – for the NHL, it was the strike, and the CFL was meant to symbolize a new era of stability. I really don’t agree with the strategy, and think it’s a lazy way to market a sport.
    The NFL simplified its logo in 2008 to be more compatible with apps – the number of stars on the shield was reduced to 8 because it was too cluttered to appear on a screen. Similarly, the CFL’s current logo was adopted in 2015 as the previous logo was deemed to be unfriendly with apps.

  2. Greg Devenish Avatar
    Greg Devenish

    I like that 2000 logo

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